Showing posts with label Children. Show all posts
Showing posts with label Children. Show all posts
5/3/12
Labels:
Children
,
Ethical shopping
,
Online retail
,
Organics
,
Sustainable design
Liane is now the Creative Director of Master and Miss, an Australian children’s fashion label that offers clothing made from certified organic cotton from size 0000 up to size 5.
‘My earliest memories are of my mother at her sewing machine making clothes for our family, and following in her footsteps seemed like the natural thing to do.’
As well as being organic, Liane was determined that all the clothes would be designed and manufactured in Australia.
Read More
Search for Organic Kids' Clothes Leads to Online Business
When Liane Shannon had her daughter, Emma, she was concerned about the effects of synthetic and non-organic fabrics on her skin. But finding children’s clothes that were made from natural fibres and also fashionable and vibrant was much harder than she’d anticipated. So she decided to create them herself, and founded an innovative company in the process!
Liane is now the Creative Director of Master and Miss, an Australian children’s fashion label that offers clothing made from certified organic cotton from size 0000 up to size 5.
‘My earliest memories are of my mother at her sewing machine making clothes for our family, and following in her footsteps seemed like the natural thing to do.’
As well as being organic, Liane was determined that all the clothes would be designed and manufactured in Australia.
I interviewed Liane about why she started the company, the state of play with sustainable clothing in Australia, and what the future held.
While Master and Miss does not have any overseas
distributors we ship internationally. If you're looking to place an order and
want confirmation of postage or shipping rates, please email enquiries@masterandmiss.com.au
When did you start Master and Miss? Was it a solo venture?
Hopefully BRIGHT! As I mentioned before, I really think people are much more aware of the decisions they make. With brands such as Master and Miss providing consumers with more choices and at reasonable prices, I’m confident that consumers will choose a locally made, organic cotton garment over an imported mass-produced one.
Do you sell your clothes internationally?
I founded the company in May 2011, but had started doing my
research about six months earlier. Master and Miss is a solo venture but I do
have some great support from a friend who is very experienced in web design and
SEO. Without his help and guidance I would have been at a total loss as I have
no experience in this area.
Could you describe the situation you found when you
started looking for organic clothes for your daughter, and how you responded?
As a baby, Emma would get red spots all over her skin that weren’t
food related. I found that organic cotton
and clothing made from natural fibres reduced this. When
I started looking for organic cotton clothes I just couldn’t find what I
wanted, ie good basics that had a bit of style to them. I could find lots of
clothes that I loved but they weren’t organic, so I decided to make my own.
I sourced plain organic cotton, which is what I’ve used in
my first collection, but moving forward you will start to see a lot more prints
and patterns. One of the aims of Master and Miss is to be able to provide mums
with key pieces, like leggings and skirts, that they can buy year after year
and then pair the latest T-shirt with, so that customers get lots of wear
options.
Has Australia been
slow to take up the promise of sustainable clothing?
I think that more people are becoming aware of the impact
that we are having on our environment. Just look at how far recycling has come –
we all have recycle bins now, but when I was a child this was not common practice.
Solar energy and water-saving devices are becoming standard in new homes. I think
all this has a knock-on effect – sustainable clothing will only continue to get
more exposure and this will hopefully lead to more companies looking at organic
and natural fabrics. It’s all about educating people and giving them good
quality choices that are not three times the price.
What was most
satisfying to you about the process of designing the clothes?
I get such a thrill in seeing a design that has been in my
head become a reality, and then when I get to dress my own daughter in one of
my designs, the thrill is doubled!
What were some of the
challenges of setting up a sustainable clothing business in Australia?
The lack of choice of fabrics available in Australia. I would
love to add more details like trims and ribbons, but this would mean using non-organic
or importing from overseas. The dilemma I face is: will consumers mind if I add
these non-organic features, and will it take away from what the brand is all
about?
What were some of the
advantages of setting up the company, eg ability to sell clothes online without
a middle person?
The main advantage of selling online is being able to reduce
overhead operating costs like renting premises, electricity and insurance. Plus
I can increase my customer base to include not only the whole of Australia but
the world. The disadvantage is that people don’t get to feel the quality of the
clothes and see how well they look on.
Why was manufacturing
the clothes in Australia important to you?
I love the fact that I am creating jobs in Australia, and I
love being able to deal face to face with people and be hands-on. If I
manufactured clothes overseas I would not be able to do this. I would also be
helping another country to prosper when we should be looking after our own backyard
first.
Is there any particular highlight or landmark that stands out for you
in the process of setting up or developing the company?
People had told me how hard it is to have your own business,
and how costs and so on can get blown out or not go to plan. I thought I had
covered every eventuality, but there were so many UNEXPECTED teething problems
that I seriously thought that this was all going to be too hard. But you have
to believe in yourself and back yourself all the time and I have surprised
myself at how resourceful and driven I have been. I LOVE Master and Miss, I am
so proud of what I have achieved in such a short time and I can’t wait to see
where it will be in five years time.
How do you see the future of sustainable clothing in Australia?
25% discount offer to
all Inspired Shopper readers!
Master and Miss have kindly offered a 25% discount on their entire range for Inspired Shopper readers. To receive your discount you need to login to the website or register as a user. When you reach the checkout, you need to enter the code INSHOP. Hurry, as this offer expires 30 June!
Master and Miss have kindly offered a 25% discount on their entire range for Inspired Shopper readers. To receive your discount you need to login to the website or register as a user. When you reach the checkout, you need to enter the code INSHOP. Hurry, as this offer expires 30 June!
Until next time!
If you enjoyed this blog entry, you might also like Shop with Your Children without Having a Nervous Breakdown: Nine Great Tips.
9/5/11
Labels:
Children
,
Supermarket shopping

Shopping with your beloved children in tow is an experience that represents life at its most unpredictable. Depending on what happens, the shopping trip could be a fun adventure or a journey to the outer limits of your sanity! The tips below can help you avoid the pitfalls and turn your next shopping trip into an outing, both for you and your children.
1. Shop with another parent and their children.
Having another adult around means you can take turns to mind the children when one of you is trying on clothes or busy with a salesperson. One enterprising parent on the Simple Savings website goes grocery shopping with a close friend and ‘swaps’ children for the duration – the children are much better behaved because they’re not with their own parent!
2. Use positive reinforcement.
As I entered a busy mall on a recent Saturday morning I passed a young family, two small daughters flanked by their mum and dad. ‘You shared really well then’, the mother said to the elder girl. ‘How did that feel?’ Positive reinforcement is simply providing positive feedback when your child does the right thing. It tells the child that they’re on the right track without being bossy, and is a great way to build your child’s self-esteem and confidence.
3. Use teachable moments to help your children become smart, effective shoppers.
Everyday occurrences can offer valuable lessons in life. When you’re at the supermarket, point out how the cereals are displayed so as to encourage people to buy them; ask the children if they think the loaf of bread you’ve chosen is good value; let them help you choose the freshest fruit and vegetables. Before the trip, involve them in preparing the shopping list (‘Do you think we should get some zucchini?’). Try to avoid making negative comments about how expensive things are getting – give your children a sense that you’re in control of your shopping and spending, and that they can be too.
4. Acknowledge emotions.
You can support the development of your children’s intuition and emotional intelligence when you’re out shopping. Be aware of how they’re feeling and acknowledge their emotional state, eg ‘You’re looking tired – do you want to sit up here?’ Gently remind them to stay centred with a prompt like ‘What’s your heart telling you to do?’ Encourage them to think about how they are feeling when they demand that you buy them something. If they’re being a bit loud and overactive, respond positively: ‘It’s great that if you have so much energy, but you can shout and run around outside once we get home’.
5. Learn when it’s better to leave your child alone.
We all need periods of withdrawal and contemplation. While it’s great to involve children in the shopping process there will be times when they just want to withdraw. Children are easily stimulated and the retail environment can be overwhelming for them; sometimes they need to take stock and get back in touch with their interior world. Use your gut feeling to decide when to engage your child and when to simply leave them be.
6. Plan ahead to avoid tantrums.
Try not to shop at times when your child is likely to be hungry and tired, and take their needs into account once you’re out. Bring along small toys and books to keep them occupied. When supermarket shopping, have a plan in place to deal with demands for food. This could mean letting your children choose a piece of fruit as soon as you arrive at the supermarket; bringing a healthy snack; or having an agreement with your child that a particular snack will bought after the shopping trip. Plan activities to distract your children at the crucial time when you’re approaching a cash register; for example, you could start a game of I Spy.
7. Deal with bad behaviour calmly.
It’s easy to go into bossy mode when a child is acting up, especially if you’re both tired. A useful technique when your child starts to misbehave is to present them with a choice, eg ‘Sweetie, you have two options: you can give the toy back to Samantha, or I’ll have to do it. Which would you rather?’ This encourages children to behave without disempowering them.
8. Deal with tantrums if they do arise.
If your child is really upset, try to think of yourself as an oasis of calm in their storm. Take some deep breaths before reacting, then acknowledge how they are feeling. This is more easily said than done, but it helps your child if you’re able to model how to stay in control while they are still learning how to deal with emotions. Don’t give into unreasonable demands, however upset your child is: you’ll set a precedent and create a monster. If the tantrum continues, sometimes removing yourself and your child temporarily is the best solution.
9. Build in the fun.
Try to make the whole trip fun for your children with games and challenges. Treasure hunts, guessing the weight of fruits and vegetables, finding low-cost goods, and finding items starting with particular letters of the alphabet are just some possibilities. Create a sense of adventure, and reward your children when they behave well. Remember, too, that rewards don’t have to be about food: shopping at the mall could be followed by a ride on a mini-merry-go-round or a trip to a nearby park.
Hope these tips help! Until next time

If you enjoyed this post you might like Top Tips for Inspired Supermarket Savings.
Read More
Shop with Your Children without Having a Nervous Breakdown: Nine Great Tips
Shopping with your beloved children in tow is an experience that represents life at its most unpredictable. Depending on what happens, the shopping trip could be a fun adventure or a journey to the outer limits of your sanity! The tips below can help you avoid the pitfalls and turn your next shopping trip into an outing, both for you and your children.
1. Shop with another parent and their children.
Having another adult around means you can take turns to mind the children when one of you is trying on clothes or busy with a salesperson. One enterprising parent on the Simple Savings website goes grocery shopping with a close friend and ‘swaps’ children for the duration – the children are much better behaved because they’re not with their own parent!
2. Use positive reinforcement.
As I entered a busy mall on a recent Saturday morning I passed a young family, two small daughters flanked by their mum and dad. ‘You shared really well then’, the mother said to the elder girl. ‘How did that feel?’ Positive reinforcement is simply providing positive feedback when your child does the right thing. It tells the child that they’re on the right track without being bossy, and is a great way to build your child’s self-esteem and confidence.
3. Use teachable moments to help your children become smart, effective shoppers.
Everyday occurrences can offer valuable lessons in life. When you’re at the supermarket, point out how the cereals are displayed so as to encourage people to buy them; ask the children if they think the loaf of bread you’ve chosen is good value; let them help you choose the freshest fruit and vegetables. Before the trip, involve them in preparing the shopping list (‘Do you think we should get some zucchini?’). Try to avoid making negative comments about how expensive things are getting – give your children a sense that you’re in control of your shopping and spending, and that they can be too.
4. Acknowledge emotions.
You can support the development of your children’s intuition and emotional intelligence when you’re out shopping. Be aware of how they’re feeling and acknowledge their emotional state, eg ‘You’re looking tired – do you want to sit up here?’ Gently remind them to stay centred with a prompt like ‘What’s your heart telling you to do?’ Encourage them to think about how they are feeling when they demand that you buy them something. If they’re being a bit loud and overactive, respond positively: ‘It’s great that if you have so much energy, but you can shout and run around outside once we get home’.
5. Learn when it’s better to leave your child alone.
We all need periods of withdrawal and contemplation. While it’s great to involve children in the shopping process there will be times when they just want to withdraw. Children are easily stimulated and the retail environment can be overwhelming for them; sometimes they need to take stock and get back in touch with their interior world. Use your gut feeling to decide when to engage your child and when to simply leave them be.
6. Plan ahead to avoid tantrums.
Try not to shop at times when your child is likely to be hungry and tired, and take their needs into account once you’re out. Bring along small toys and books to keep them occupied. When supermarket shopping, have a plan in place to deal with demands for food. This could mean letting your children choose a piece of fruit as soon as you arrive at the supermarket; bringing a healthy snack; or having an agreement with your child that a particular snack will bought after the shopping trip. Plan activities to distract your children at the crucial time when you’re approaching a cash register; for example, you could start a game of I Spy.
7. Deal with bad behaviour calmly.
It’s easy to go into bossy mode when a child is acting up, especially if you’re both tired. A useful technique when your child starts to misbehave is to present them with a choice, eg ‘Sweetie, you have two options: you can give the toy back to Samantha, or I’ll have to do it. Which would you rather?’ This encourages children to behave without disempowering them.
8. Deal with tantrums if they do arise.
If your child is really upset, try to think of yourself as an oasis of calm in their storm. Take some deep breaths before reacting, then acknowledge how they are feeling. This is more easily said than done, but it helps your child if you’re able to model how to stay in control while they are still learning how to deal with emotions. Don’t give into unreasonable demands, however upset your child is: you’ll set a precedent and create a monster. If the tantrum continues, sometimes removing yourself and your child temporarily is the best solution.
9. Build in the fun.
Try to make the whole trip fun for your children with games and challenges. Treasure hunts, guessing the weight of fruits and vegetables, finding low-cost goods, and finding items starting with particular letters of the alphabet are just some possibilities. Create a sense of adventure, and reward your children when they behave well. Remember, too, that rewards don’t have to be about food: shopping at the mall could be followed by a ride on a mini-merry-go-round or a trip to a nearby park.
Hope these tips help! Until next time
If you enjoyed this post you might like Top Tips for Inspired Supermarket Savings.
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