The Inspired Shopper

Many of us who adore fashion – me included – want to move towards more ethical ways of buying clothes. But that’s not an easy ask if you’re a budget fashionista. Despite the inroads it’s making into the mainstream, to some extent ethical, environmentally sustainable shopping is still a niche market for those who can afford sustainable designer threads, or those who can happily confine their wardrobes to organic cotton T-shirts, trousers and hoodies. (An exception is the UK, which is miles ahead.) So how do you shop ethically if you're also living frugal and on a strict budget?

If you want to buy new clothes cheaply in fashionable styles, it’s easier to source clothing that is ethically produced than clothing that is both ethically produced and completely sustainable. It is possible to combine the two, but your choices will be more limited. If you want both and your budget is low, you may be better off focusing primarily on secondhand clothes and supplementing your wardrobe with a few well-chosen new garments.

Having said that, there are some exciting options available, and they’re growing in number. The sustainability area is relatively new and very dynamic, with new brands and techniques coming on board all the time. Online stores offer some reasonably priced options, although of course you’ll need to take postage costs into account.

(BTW, I welcome any news from readers in this area. I’d particularly welcome any info about mainstream brands from non-Anglo countries that combine ethical manufacture and sustainability as well as offering great style. Because of time constraints and where the majority of readers are, I tend to confine my (limited) research to Anglo countries. If there are any stand-out brands that you think deserve a mention please let me know.)

Some of the options below, then, focus on ethically produced fashion in terms of workers’ rights rather than environmental sustainability. I’m not a full-on ethical shopper, although I’m moving nearer to it at a glacial pace. The tips below are advice to myself as much as to anyone else for shopping ethically on a budget.

* Don’t give up if you fail to be completely ethical and sustainable all at once. Make changes gradually.

* If you want to find ethical fashion on a budget, being proactive is the key. You can still rely on serendipity – great accidental finds – at op and thrift shops, but you’ll need to think ahead if you want to source the fashion you enjoy at a good price. You’ll also need to be a bit of a bowerbird, buying clothes from an eclectic range of sources. Don’t focus on just a few favourite brands or stores.

* Stake out upmarket secondhand clothes shops and designer recycling stores in your area and visit them regularly. In Australia, for example, Red Cross stores focus exclusively on selling secondhand clothes and accessories at cheap prices.

* If you love online shopping, explore the options for buying secondhand clothes online. No longer is your choice confined to eBay! Secondhand Posh sells recycled designer fashion in Australia. The Clothes Agency is a UK-based website selling secondhand (and new) clothes for a minimum listing fee. Etsy is a US-based marketplace specialising in handmade goods and vintage items, so you get a huge array of choice when it comes to both handmade and vintage clothes, and a great philosophy to boot (the handmade goods won’t all be sustainable).

* Ethical and sustainable fashion stores with high-priced clothes can still have great sales. One UK brand with online sale items at mainstream prices is Bibico. This brand is World Fair Trade certified, and the clothes are stylish. World Fair Trade certification focuses on ethical standards, but it does have a sustainability factor.

* Independent clothes stores in edgy, hip parts of town often have alternative fashion brands that are relatively cheap and yet aren’t mass produced.

* Some mainstream brands are committed to ethical manufacture, and are no more expensive than non-ethical, but they may not be green. In Australia, some of these brands don’t want to associate themselves with the move to ethical fashion and therefore don’t use their accreditation in their marketing. Sillies! I think they are grossly underestimating their customers. In Australia, these brands include Bardot and Cue, both known for their great style. A full and growing list of Australian accredited ethical fashion – only some of it proudly so! – can be found on the Ethical Clothing Australia website.

In the USA, American Apparel is an institution, offering middle-of-the-road, reasonably priced clothes that are ethically produced in the USA (according to their website – they don’t have any formal accreditation, but the info on the site is fairly thorough). Apart from some organic cotton options, most of the range isn’t necessarily environmentally sustainable.

If you live in the UK, you’re way ahead of us in this area. It really seems to be a vanguard of ethical and sustainable fashion. As more people buy ethical fashion it moves into the mainstream and the prices go down. People Tree in the UK has pioneered fashion that is both committed to fair trade standards and minimises environmental impact. The prices are a little higher than mainstream but they have excellent online sales.

* Clothes swapping is a wonderful way to reduce landfill as well as your carbon footprint. Threadswap is an Australian website that enables you to swap your unwanted clothing for credits that you then use to ‘buy’ clothes online. The Clothing Exchange runs regular swapping events in all Australian capital cities except Darwin and Hobart. The Swapaholics team holds regular fashion-swapping events in the USA, while details of UK events can be found on the Swishing website.

* The USA has a new, comprehensive accreditation system for fashion that takes sustainability into account as well as ethical employment practices. It’s early days yet and there’s not much choice offered by the retailers on the web page, although it’s good for basics.

* Visit flea markets regularly, as well as markets specialising in recycled fashion. In Victoria, markets selling recycled clothes occur periodically; for example, Take 2 Markets runs regular events in Geelong, Darebin and Hawthorn. Conduct an internet search to find out if events like this take place in your area.
* Finally, vintage clothing is such an obvious inclusion in this blog entry that I almost forgot it! But where do you start if you’re on the hunt for vintage threads? The Vintage Fashion Directory is a great guide to bricks-and-mortar vintage stores in Paris, London, LA and New York, and it look as if it will soon be enabling stores to sell online through the website. The Vintage Vault is a US online vintage boutique that offers a very long list of online vintage stores. And there is an Australian vintage fashion directory on Facebook.

Good luck in your quest for fair fashion, and remember I'm always thrilled to receive any news on this topic.

If you enjoyed this post you might also like Great tips for successful op and thrift shopping.

I adore shopping. It’s something I’ve taught myself to do and I’m not ashamed to say I’ve become good at it. But these days whenever I enter yet another gleaming retail temple, I’m always painfully aware of the labour that’s gone into creating the goods that are now presented in upmarket and sometimes opulent splendour for my delectation. There’s always another setting that is not seen, but that I think about.

This is what struck me most about Seduction in the City, a wonderful documentary screened on SBS, a government-funded Australian TV channel, last Wednesday night. It was a fascinating program about the birth of the modern department store. Many innovations that we take for granted today are incremental. But if the show is to be believed, the entire department store concept as we experience it today seems to have been dreamed up by a visionary marketer, the French entrepreneur Aristide Boucicaut.

Boucicaut owned one of the world’s first department stores, Le Bon Marche. It started off as a dry goods store in 1838 but after 1852 Boucicaut began to innovate, and he was spurred onto greater things by the World Fair that was hosted by Paris in 1855. The innovations he pioneered, and that we now can’t imagine life without, include price tags, the ability to return goods, on-site toilets, lifts, home delivery, sales, store catalogues, relying on high turnover to sell goods with a low mark-up, and the very idea of browsing. According to academic Sally Feldman, ‘The freedom to wander and gaze without having to buy ... was the most arresting feature of the very first department store’. And this, of course, is what still seduces us today.

Most important of all, Boucicaut decided that he was not just selling individual goods, but a lifestyle. Boucicaut’s consumer paradise offered customers more than the satisfaction of material needs. He was selling consumer desire itself.

Boucicaut was decades ahead of his time, but not just through his concept of an inviting store that would offer a complete experience. He focused on a target market that was ignored and denigrated at the time by a sexism that had permeated every discourse: women. Patriarchy was at its intellectual height and science was ‘proving’ that women were both weak and, to put it plainly, stupid.

Ironically, department stores became portals to female emancipation. They got women out of the house and into the public sphere and gave them objects of desire and aspiration. They created new public spaces that welcomed the presence of women, and developed the idea of consumerism. They gave jobs and a measure of independence to young women who came to capital cities and obtained work as shop assistants.

With half the population radically disempowered, leisure shopping for the first time offered women not only a public space where they were valued, but a dazzling array of consumer choices. Is it any wonder that so many women still adore leisure shopping today?

Continuing the tradition
Australian online shopping is way behind the USA and the UK both in popularity and the choices available to customers. Australian department stores and shopping centres are still undergoing stunning and opulent refurbishments in a bid to immerse customers in a seductive bricks-and-mortar experience. In late 2009 Chadstone Shopping Centre opened a new luxury precinct where shoppers stroll in light-filled splendour past elegant, architected-designed spaces housing international luxury brands. Myer’s flagship department store, a Melbourne institution, unveiled its dramatic architectural redesign (pictured above) in March this year.

I visited Myer’s Mural Hall in the city centre on the weekend. The 1933 hall, restored as part of the recent renovation, is a grand art deco space on the sixth floor of the main building, with a striking double staircase that sweeps down from twin balconies and three huge, ornate chandeliers. A series of murals around the walls that are set in decorative panels celebrate the achievements of women. Given that the murals were painted decades before second wave feminism, they attest to the importance of women as a target market at the time, and the need for the store’s design to contribute to women feeling good about themselves.

Behind the scenes
Watching the beautifully produced Seduction in the City, with its recreations of a nineteenth-century department store complete with quaint rows of wooden drawers to hold the stock, and elegant ladies in Edwardian costume, I kept thinking about the coal mines that powered the industrial revolution, and the horrific conditions in which the goods had no doubt been produced.

I was saddened to think about how little things have changed – we’ve simply exported the dark satanic mills to China. Indeed the show’s director, Sally Aitken, has written:

Many a time I have marvelled at the ingenuity and the tenacity of the early department store retailers. And many other times I’ve been appalled – their cunning ploys have left us the legacy of a society beset with instant gratification, debt, throwaway goods and endless fashion.

I still get seduced by the gleaming retail temples I visit, although increasingly less so. Simultaneously appalled and enthralled, I keep reminding myself that new models of making, buying and selling are now being developed that are in contrast with this model of consumerism, which is arguably outdated. We just don’t hear about these new models in the mainstream media – a subject for a future blog entry?

The final instalment of Seduction in the City will screen in Melbourne this Wednesday at 8.30 pm.

If you liked this blog entry you might enjoy Last Days of a Dying Behemoth.

Sometimes it’s the things in our psyche we don’t acknowledge that have the most power over us. Once we’ve taken them out, dusted them off and held them up to the light, they lose their ability to sabotage our lives.

In my last blog entry I listed a set of negative beliefs about money and spending that could be holding you back without you realising. This time I’ve identified a range of positive beliefs that can help motivate you to successfully stick to a budget, save money and spend wisely.

Money is a charged subject, and beliefs about money and spending are influenced by our values and political affiliations. While the beliefs listed below are very general, they’re also subjective. Certainly they’ve helped me to save my hard-earned, and buy things that are right for me and my budget. You may have other positive beliefs that are helpful to you.

If you find any one of these beliefs particularly helpful, you could write it down and place it somewhere prominent so you can be reminded of it on a regular basis.

Here’s my list.

• I can’t control everything in life – the world and life itself are inherently unstable. However, it’s possible to improve my chances of being financially independent by planning ahead and being prudent in my spending.
• The feeling of satisfaction I get from looking after myself by paying a bill can sometimes be as gratifying as the short-term high of buying something I don’t need.
• Just because my parents were poor at saving money doesn’t mean that I have to be.
• Just because I’ve been a spendthrift all my life or lived in insecure housing doesn’t mean I must always remain in that position. Plenty of people have changed their fundamental attitudes to spending as well as their financial situations.
• Some of the best things cost little. I can have fun while spending little or no money.
• Money is not love, and I don’t have to spend a lot of money to tell others I love them. My hyperactive cocker spaniel would much rather I took him to the park for an hour than bought him a diamond-studded collar.
• It’s not self-indulgent to treat myself sometimes – it’s important!
• Money and possessions aren’t measures of personal worth. I don’t need to judge others on the basis of how much money they have and what they own.
• The world is an unfair place. Many people have more money than me, and some of those at the top have rigged the system for personal gain. I can work for a more just society if I choose to, but in the meantime I have to deal with the world as it is, and look after myself accordingly.
• Even though I may be sure that I want something, this doesn’t mean I have to have it the moment I decide I want it. Waiting for it may actually be a good thing.
• Everyone is on their own path. I don’t have to have a particular material item or the latest piece of technology just because my friends, family members or colleagues have it. I buy what’s right for me and my lifestyle.

Try this exercise: find paper and a pen, and brainstorm a list of helpful beliefs about money and spending that you either already hold, or would like to. For the next week or so, keep the list handy and add to it whenever you become aware of any additional positive beliefs that you hold.

Use an e-file  to create your own permanent list of positive beliefs about money and spending. Include any beliefs you find helpful, whether from this list, other lists, or your own.

Whenever you make a spending decision that you think is unwise, refer to your list to help put you back on track.

What positive beliefs have helped you stay on track with your saving and spending?

If you enjoyed this post you might also like Beware the Shopping Shoulds.

I’ve got a confession to make – I used to be a spendthrift. Basically that meant that I spent whatever I had. This seemed natural to me, an unwritten law: money was there to buy stuff, not to be saved. I’m ashamed to say that during my school years I even distrusted school friends who had managed to put away nest eggs!

We all have beliefs about money and spending, even though we may be unaware of them. I’m not one of those people who claim that you will achieve instant prosperity as soon as you change those beliefs – life is much more complicated than that.

But if you do have negative beliefs about money, until you face them fair and square they will almost certainly influence how you shop and how much you spend, and you’ll have trouble being more frugal, saving money for significant goals, and gaining control of your finances.

Here are some destructive beliefs that may be holding you back, starting with the most obvious. (I’ve subscribed to many of these beliefs at various times of my life.)

Note: you may still be holding onto some of these destructive beliefs even if you are being successfully frugal; even if you’re not acting on those beliefs any more, they may be making you unhappy.

• Money is there to be spent. When money comes in, it has to go out again.

• When I get a windfall, I need to splurge, otherwise I’m missing out.

• I always need to have the latest piece of technology, otherwise I’ll be uncool and out of the loop.

• I need to keep up with the standard of living pursued by my friends, family and neighbours.

• I need to be rich before I can start giving.

• I deserve to have [insert item of your choice!] because I am a good person.

• The world is an uncertain place. It’s safer to spend money rather than save it.

• Saving money is boring. It’s the kind of thing accountants do, not creative people like me.

• I don’t have to worry about money because the universe will look after me.

• I don’t have to worry about money because my parents will bail me out if need be.

• I don’t have to work for money - I’ll just attract it if I believe I can.

• I always have to buy only cheap goods and sale items otherwise I’ll go broke. It’s not safe to spend extra money to buy higher quality or ethical goods.

• It’s not fair that my sisters [or brothers, friends, neighbours, colleagues] can afford [their own house, an overseas holiday, a renovation, private schooling for their children] and I can’t, so it’s okay for me to borrow and overspend to obtain these things myself.

• I’ m a progressive and believe there should be a decent welfare safety net in place, so there’s no need for me to look after myself financially.

• The cost of living these days is outrageous. It’s not worth trying to live within my means.

• I’m too chaotic to develop the organisational skills that would enable me to save money, eg preparing my lunch in advance rather than buying it.

• There’s no point in trying to save money because whenever I start to get ahead, something happens that sets me behind again.

Identifying your negative money beliefs
Here’s an exercise: grab a piece of paper and brainstorm a list of negative beliefs about money and spending that may be holding you back. Note that some of these beliefs may lead to underspending rather than overspending.

Keep the list handy. Start to notice whenever any of these beliefs (or ones you haven’t yet pinpointed) are in play when you’re shopping, or doing anything that requires spending money, including paying bills. Add to the list any new negative beliefs that you’ve discovered you have about money.

Next time I’ll look at some helpful beliefs that can replace the unhelpful ones.

If you enjoyed this post, you might also like 11 Positive Money Beliefs That Can Help You Save.

Shopping online, or just browsing, is great fun. But because it is so convenient, it’s all too easy to fall into a delicious trance from which you wake hours later, having bought up the entire stock of Heavenly Homewares or Car Accessories R Us! Below are some useful tips for staying grounded when buying online.

* Ensure there is some natural light in the room. Open all blinds and curtains to let the day in.

* How are you sitting? Are you comfortable? Adjust your posture so you’re not slouching. Hunch and then relax your shoulders and move your head in a circle, a few times one way and then the other, to loosen your neck muscles.

* Be aware of your body in space – the feel of your feet resting on the ground; your fingers as they type on the keyboard or touchscreen; your breathing; your backside sitting on the chair; your back leaning against the chair or hunching forward. Try to maintain this body awareness for the entire shopping or browsing session.

* Take note of the temperature in the room. Are you hot, cold or just right?

* Stay aware of sounds: traffic, a clock ticking, floors creaking, a heater or air conditioner whirring, the hubbub of an office, a child’s voice, a dog barking, your fingers on the keyboard. Don’t judge the noises, or focus on any particular one; just be aware of each sound and then let it go.

* Tune into your emotions. What are you feeling right now? Where are the feelings? Are they in any particular part of your body? Don’t analyse or judge the feelings, just acknowledge and let yourself experience them.

* Don’t try to do more than one thing at once. Don’t text someone or speak on the phone as you’re browsing or shopping online. Stay focused on what you’re doing.

* Take your time. If you find yourself wanting to buy something in a hurry, perhaps you’re trying to tamp down some hidden doubts about the purchase. Slow down and listen to any doubts you have. Work out where the doubts are coming from, and whether or not you need to take heed of them.

* Stay grounded during the purchasing process. If you decide to buy something, stay aware of what’s going on for you, both physically and emotionally, as you buy.

While the tips above may slow you down a bit, the more grounded you are, the more efficient you’ll become. And of course, these techniques aren’t just useful for online shopping; use them throughout the day to stay grounded and in the present.

Now that July is here, chances are you’re either stuck in the middle of a freezing cold winter or  enjoying (or enduring) a sizzling summer. Op shopping (thrift shopping) is great fun whether in the dead of winter, boiling hot weather or anything in between. The tips below will help you make the most of your op and thrift shopping. Happy adventuring!

* Use the poor merchandising at some op shops to your advantage. Some stock may not be displayed prominently enough for casual shoppers to notice. When you’re in the store, don’t just keep your searching at waist level. Look up high to the goods displayed on the top shelves and the pictures hanging on the walls, and look low to the goods in boxes and bins on the ground. Search out hidden nooks and crannies and stock that has been poorly positioned and displayed.

* Bring cash when op and thrift shopping. Op shops in Australia often specify a minimum spend if you want to use a credit or debit card, which may encourage you to spend more. There may also be an extra charge for the use of the card that volunteer staff may not always remember to mention!

* Find out about op shop sales and specials, and take advantage of them. For example, Salvos stores in Australia offer a 20 per cent discount to pensioners on Tuesdays, while at least one Salvos store in Melbourne (Dandenong South ) offers a student discount on Wednesdays. Salvos stores also have daily half-price offers identifiable by a coloured sticker system – ask staff for more details. Savers stores in Melbourne have student and pensioner discount days (Sunday and Monday respectively). You can register on the Savers website for email updates on special offers; Savers also runs a loyalty program with a discount card.

* Don't use op or thrift shopping as an excuse to hoard. Because op shop finds are often so inexpensive, it can be tempting to clutter up your home with cheap rather than overpriced junk. Even if something costs only 50c, don’t buy it unless it feels right – it could be meant for someone else who will be able to make better use of it. And, unless you’re a reseller, pass up that once-in-a-lifetime bargain if you really don’t need it. On one op shop trawl, I found a whole stack of new Sass and Bide designer jeans for $35 a pair; I just didn’t need jeans and I’m not a huge eBayer, so I let them go. I knew there were other shoppers they were meant for!

* Use the resources of the internet to get the most out of op shops. I op therefore I am is a fantastic group blog detailing op shop finds in Melbourne; a similar blog operates for Canberra. There are dozens of blogs that combine op shop savvy with craft skills and repurposing; two of the best US ones are Apron Thrift Girl  and New Dress a Day. The Thrift-ola blog chronicles thrifting adventures in the UK.

* Time your visits so as to get the most bargains. These days, at the op shops I visit, goods are being put on the shop floor constantly throughout the day. This means that getting to the store early in the day doesn’t guarantee the best bargains (unless you’ve spotted something in the window while the store is closed), but it's often worthwhile simply because there are fewer shoppers and therefore less competition.

Regardless of the time of day you go, watch for volunteers putting out the stock, and check any full trolleys hanging around. At op shops you visit regularly, ask the staff if stock is put on the shop floor at particular times of the day or week.

Many people drop their goods off on weekends, so in theory Monday afternoons or Tuesday mornings, when op shop workers have had time to put new stock out after the weekend, should be good times to visit. However, some op shops are so behind in the processing of stock that the day of the week is irrelevant. Still, the same advice applies here as it does to shopping in the morning – there tend to be fewer other shoppers in the store during the week compared with weekends, and therefore less competition for the goods.

* Focus on stores most likely to have good stock. Stores in the wealthier suburbs can offer excellent goods, but also try outer suburbs that are becoming more affluent. And in my experience, it’s harder to find bargains in inner suburbs housing high numbers of students and young people in general.

* To save time, suss out all the op shops in a particular shopping strip and visit them all on the same expedition. If you plan to go early, keep a record of opening times as they won’t necessarily synchronise; one shop may open at 9 am, another nearby one not until 10. If necessary, plan an activity to fill in the time or locate another op shop to go to in between.

* Don't try to haggle with staff. In my experience haggling is a no-no at op shops, unless you think the item is absurdly overpriced. I have seen volunteers throw tantrums after dealing with customers who they felt were driving too hard a bargain. (Of course you’re entitled to complain if pricing signage is misleading.)

* Use your gut feeling to decide whether something will look right in your home and become a seamless part of your decor. Your intuition is a vital tool when buying furniture and knick-knacks at op shops, because sometimes the goods that catch your eye are surrounded by junk (and may be dirty!), and it’s hard to visualise how they’ll shape up once you’ve got them home.

* Check everything thoroughly before you buy. Remember that it’s much harder to take things back to an op shop than to a store run for profit. These shops are run for charitable purposes, and it can be embarrassing to return things, even if they are faulty. However, it’s not wholly a bad thing if you do make a shopping ‘mistake’ at an op shop – you can rest assured that you’ve made a donation to a worthwhile cause!

Think of the clothes and accessories in your wardrobe. Chances are there’s at least one item that you probably shouldn’t have bought and will never wear again.

But chances are there is also a hidden treasure lurking at the back of a drawer or cupboard, or, in my case, at the bottom of a pile of clothes resting on a chair – something that you’ve forgotten exists or simply haven’t worn for a while that you could be mixing and matching with your other clothes for a whole new look.

The hidden dud

Most of us have bought duds at some time or another – something we buy to wear to a special event, or for everyday use, and realise belatedly is all wrong for us. No matter how much you try, a dud will never work in your wardrobe. It’s simply wrong, and it’s better to admit you have made a mistake and get rid of it – either by selling it, carting it off the op shop (thrift shop) or storing it in readiness for the next local government hard rubbish collection.

You could also swap it with a friend or take it to a clothes-swapping event such as those held by The Clothing Exchange.

Why do we hang onto duds for so long? Psychology researchers describe the reason as ‘the sunk cost fallacy’. When a project clearly fails, we humans are naturally concerned about the money and time we’ve already invested in it. Unfortunately, sometimes we’re so concerned about these costs that we use them to justify continuing on with the project, even though to do so just compounds the problem.

An item of clothing that we bought for the wrong reasons is a kind of project – getting rid of it would mean we’d have to admit to ourselves that buying it in the first place was a waste of money.

While the sunk cost fallacy may explain something as trivial as the alligator skin belt that’s tucked away in a bottom drawer in your spare room, its effects are often not so trivial – they explain, for example, why a nation might continue to pursue a war of occupation even though it has clearly failed.

Admitting you made a mistake, bringing your hidden dud to light and getting rid of it can be a huge relief – you’ll probably feel as if a weight has been lifted. Remember, something that’s a dud to you may well be a treasure to someone else, so passing it on to a good home can be an act of altruism!

The buried treasure

Fashion has changed out of all recognition in recent years. It’s no longer dictated from above, with one set of styles holding sway for one season and then disappearing for years at a time. Instead, different looks and styles are worn together, savvy street fashion is relayed across the globe on style blogs such as Facehunter, retro clothes combine with new ones, and it’s all mashed together in a gloriously anarchic way.

It’s very likely that there’s at least one item in your wardrobe that you think is out of date but may not be. An item that may have swung back into fashion, or one that could be given new life by a more recent item that you already have.

Whether it’s a belt, scarf, skirt, top, pair of pants, jacket, shoes or something else, this item may be waiting for you to rediscover and make use of it.

So, why not go to your wardrobe and see if you can find at least one example of a hidden dud and one example of buried treasure? You might be surprised at what’s lurking in there!

I’m thrilled to announce that my new book, The Inspired Shopper, is now available! You can get it now on Amazon as a Kindle ebook.

The Inspired Shopper teaches you how to become a precision shopper, quickly and efficiently locating the goods that are right for you – at the right price. It’s the culmination of many years of research and practice as I refined and developed the techniques of Inspired Shopping.

At only $5.99, it's a real bargain.

You don’t need a Kindle to buy and read this book. You do need to download a free Kindle app first. It’s very easy and doesn’t cost a cent.

If you buy the book, please consider including a short review for the Amazon website, and tagging the book.

More info about the book is available on the Inspired Shopper website.

One of the reasons I became an inspired shopper was because, around the time I became a uni student more than two decades ago, I completely lost the ability to find and choose clothes that suited me. It was partly my increasingly radical political views, which assumed that anything vaguely feminine was oppressive to women, and partly that I had no money to buy clothes. They simply stopped being something I wore for aesthetic purposes.

It would take decades to regain the strong sense of style I had when I was growing up, helped by my mother’s above-average sewing skills (which sadly she never managed to pass onto me, although she tried). I’d have the odd fashion bulls-eye, say for a one-off outfit for a wedding, and then, spurred on to greater confidence by that fluke, would buy something perfectly horrible that did nothing for me.

All during this sartorially challenging period of my life, my older sister stood before me as a beacon of classic style. While all my four sisters have what I consider good taste in clothes, my older sister has better than that: ‘a good eye’. She can pick something a mile off that will last for seasons, and she seems to instinctively know which colours and styles complement her looks, and which to avoid. Nor does she spend hundreds on designer threads, although she’s capable of choosing the occasional expensive outfit for a super-special event; she mainly buys high-end chain store fashion and has been known to wear the same piece for up to four years. With an eye like hers she really should be working in retail.

Anyway, apart from a one-off event during the worst of my particularly bad dressing period when she bought me a pair of fashionable culottes as a Christmas present, and her bequeathing me some decent cast-offs from her own collection over the years, my sister doesn’t normally give me wearable presents. But at my recent birthday she made an exception to this rule because she happened across a bargain that was so outstanding she couldn’t pass it up.

I give you, ladies and gentlemen, one of the bargains of the century - brand-new sandals that are exactly 95.9 per cent off the original price. They were priced at $5, down from the original $120. My sister found them in Myers, a large department store. She was going to buy a pair for herself but the sizing wasn’t right so she bought a pair for me instead as part of my birthday present.

Now, I’m not the sort of person who wears heels every day, but I can certainly handle them on special occasions. There are some instances when heels and a fancy top are just enough to make a pair of skinny jeans or denim flares look something special. And these sandals feel pretty comfortable; they have platform soles, so they don’t result in the excessive arching of the feet that a pair of stilettos necessitates.

Oh dear, it sounds as if I'm rationalising my love of these high heels, a fashion item that is normally not high on my priority list. Let's put it this way instead - like all good presents, these sandals are something I wouldn’t have bought for myself, but I’m extremely glad my sister bought them for me!

While I’m a fan of small business retailers, I don’t normally use this blog to promote individual businesses - that’s not its aim. But when I stumbled upon Second Edition bookstore recently I was so impressed by the stylish fit-out and store concept that I had to include a plug in this blog.

Second Edition is a secondhand bookstore run by the Brotherhood of St Laurence, a Melbourne-based organisation that combats poverty through research; advocacy; and hands-on, innovative programs.

The store, at the quieter end of a well-established shopping strip in whitebread suburban Malvern, boasts a cafe selling Fairtrade coffee, loads of great books, vinyl records and magazines, iMacs on which to check out the associated online bookstore, and a sublime, retro-stroke-nerdy- atmosphere that Gen Ys should flock to.

Wooden display shelves creating a bold, assymetrical pattern perch high above a groovy round table smack in the centre, anchored by slats rather than conventional legs. Behind that you’ll find a comfy seventies lounge suite on which to lounge as you sample the merchandise. The seductive smell of freshly brewed coffee wafts through the air.

This store could become something of an oasis for those who feel a little out of place among the area’s conservative baby boomers and the hundreds of younger, four-wheel-drive-owning families who perhaps once aspired and have now reached their aspirations. And I'd hope that some of the older and cooler of the private school kids who stream down Glenferrie Road at around 4 pm on weekdays might adopt it as their own.

Not only is this groovy place raising money for the work of the good old BSL, but it offers traineeships in retail and hospitality. They’re also looking for volunteers.

So please, if you live in Melbourne, pop in and check it out. And if you don’t, consider buying from the online bookstore.

Second Edition is at 215 Glenferrie Rd Malvern. The opening hours are Monday to Friday 8 am to 5 pm and Saturday 10 am to 5 pm.

Disclaimer: In a previous lifetime I worked for the BSL as information officer. So sue me!

One of the traps it’s easy to fall into as a shopper is to buy something because you think you should. This basically means that your rational mind alone believes you need the item.

It’s fine to have a rational basis for wanting to buy something, but your intuition also needs to be involved in the decision-making process.

It’s amazing how many things some of us buy that we think we truly need, then don’t end up using.

The functions of some of these items can be carried out simply by repurposing. The crafty–frugal movement has lots of great information about this.

The Shopping Shoulds crop up in all kinds of situations, some of which are detailed in my forthcoming book, The Inspired Shopper. One scenario that can give rise to the Shopping Should is when you receive a gift voucher or money as a present.

Recognising the Shopping Shoulds

When you receive a gift voucher or cash as a birthday or Christmas present, three things can happen. Entirely new needs can present themselves (pun intended); you may already have a specific item that you’ve had your eye on for ages; or you may have a general idea of an item but not have the specifics worked out.

In any of these scenarios, you may experience the urge to spend the money quickly – both to let the giver know that you bought something worthwhile, and, if you received money, to ensure you don’t simply fritter it away on petrol and groceries.

If you have a specific item that you’d already chosen before receiving the gift, that’s great. You already knew that you wanted and needed the item, and now, with the help of your gift voucher or money, you can ‘claim’ it. As you’re buying it, you still need to check in with your intuition to ensure it’s right.

But if you only have a general idea of the kind of item you want, it’s especially important to proceed with caution. Remember, there’s no hurry. Don’t fall into the trap of buying something before you’re really ready.

Tips for avoiding the Shoppng Shoulds

• Try to let go of your desire to have the item right away.

• Don't conduct bricks-and-mortar searches just for the one item. For example, avoid going to a mall to look for that item alone. Wait until your unconscious mind prompts you, and visit a shopping centre when you’re on the lookout for more than one thing.

• If you’re browsing on the internet, keep telling yourself that you’re just looking – despite the convenience of buying something right away, there’s no need to rush things.

• As you look around, refine the sense of what you’re looking for – the colour, texture and so on. Think about your lifestyle, and what functions the item needs to have in order to enhance it.

• While you’re going through this process, think about whether or not you really need the item. Could an existing item be repurposed?

• Only buy the item when you receive a gentle nudge from your intuitive self. In the case of money you receive as a gift, remember, it’s now yours – if you want to spend it on something practical, that’s fine.

Bear in mind that wherever safety or risk is an issue, this advice doesn’t apply. Always err on the side of caution, for example if you’re planning to take a trip up the Amazon River(!) or buying a product for a baby or child that needs to meet particular safety standards (especially if you’re buying secondhand).

More on how to avoid the Shopping Shoulds can be found in my forthcoming book The Inspired Shopper, which is out soon as a Kindle ebook!

I recently heard on Radio National's breakfast program that some Australian retailers were considering charging a 'try-on' fee to customers who went to their stores to try the goods on in preparation for buying them at a reduced price on overseas websites. The fee would be refundable if the customer bought the stock.

I have mixed feelings about this shopping behaviour. On the one hand it seems to take unfair advantage of the retailer. On the other hand, human beings are blessed with ingenuity and initiative; we'll naturally seek the cheapest and most convenient way to achieve a particular goal.

As well, Australian retailers have generally lagged behind the world when it comes to online stores; retailers have been warned for years that unless they offer customers a 'bricks and clicks' experience - a combination of bricks-and-mortar and online retail - they'll ultimately be doomed. And recently, following the retailers' complaints about the lack of a sales tax in Australia for online purchases under $1000, they've been accused of price gouging.

When I heard the story, though, I had some sympathy for the retailer concerned. If you go into a fashion store and try something on, you don't have to engage the sales staff and take up their time. But this guy sold sports footwear, so his staff were getting tied up helping customers who never had the slightest intention of buying at the store. He also referred to a retailer of ski gear whose staff were helping people fit ski shoes that they were only trying on for size - a time-consuming exercise, given how specialised this kind of footwear is.

So as a consumer, should you try something out in a traditional store if you fully intend to buy it online? Is it unethical? Here's my suggestion: if you want to use bricks-and-mortar stores to try something on that you'll then buy online, don't do it if it's going to take up staff time (unless the store offers both bricks and clicks, ie they combine online and traditional retail).

If you want to buy something online that you will need help with to try on, bad luck. Take your chances on the internet, and use both your rational mind and your intuition to decide on the right size. Check out the returns policy of online stores before you buy from them so that if a size isn't right you can easily return it.

There is another option. If you enjoy the ambience and service of traditional retail stores, consider haggling once you've decided to buy something. Tell the sales assistant about a lower price you've found on the web, or using a smartphone, and haggle away. In a competitive market, what's wrong with trying to obtain a cheaper price?

What do you think about my suggestions? What's your approach to trying things on that you intend to buy online?